It doesn’t matter if you sell car parts on an e-commerce website, sell actual cars at your car dealership, or sell car-buying consulting (yes, that is a real thing), email marketing should be a key arrow in your marketing quiver. Email marketing is one of the oldest forms of digital marketing. No matter how many … Read more
So you bought Keap, or better yet, Keap. You have a sweet landing page for your webinar and you’ve created some sweet marketing automation that sends a few emails and text messages at each stage of your funnel. Your marketing must be crushing it, right? It’s hard to know unless you have detailed reporting Creating … Read more
Finding the right key to business success can be a lengthy discussion, but one thing is true: it’s a lot easier when you have money coming in the door. In today’s article, we’re going to cover the KPIs – key performance indicators – around your company’s sales. While some businesses can grow and operate without … Read more
Years ago, at a different software company, we were interviewing VC firms with hopes of bringing on one as an investment partner. During an interview, one asked, how much are you willing to spend to acquire a customer? This is a question that many people don’t know how to answer. After all, the proper answer … Read more
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