The Facebook CTR template shows the percentage of times people saw your ad and performed a click.
Chart Tab
From the chart tab you’ll see there are six different chart types to choose from.
![select the display type from the drop down](https://web.graphly.io/wp-content/uploads/1-73.png)
We also have the ability to see the average in the top right corner by clicking this box.
![show the average in the top right](https://web.graphly.io/wp-content/uploads/2-70.png)
Options Tab
Now let’s go to the Options tab.
First let’s select the Facebook account we want to build the report for.
![select your ad account](https://web.graphly.io/wp-content/uploads/3-66.png)
Next, we can narrow our results by looking at specific campaigns, ads, and adsets for the Facebook CTR.
![select the campaign, ad set, and ads to track](https://web.graphly.io/wp-content/uploads/4-61.png)
Under the Aggregate Data section, a unique line will be created for the option we select.
![choose how you would like to aggregate the data](https://web.graphly.io/wp-content/uploads/5-50.png)
At times there are events that are triggered by the same Facebook user, if you would like to exclude these, click this box.
![check the use unique data to only show unique facebook users](https://web.graphly.io/wp-content/uploads/6-38.png)
Now let’s choose the date range.
![select your date range](https://web.graphly.io/wp-content/uploads/7-32.png)
Criteria Builder Tab
For ultimate control and customization use the criteria builder.
![use the criteria builder to filter the report](https://web.graphly.io/wp-content/uploads/8-22.png)
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