This template shows the average cost for 1,000 impressions. vs the average cost to reach 1,000 people, otherwise known as CPM/CPP
Chart Tab
CPM/CPP – Display Type
In the chart tab you’ll see there are six display types.
![options for the display type of the cpm/cpp chart](https://web.graphly.io/wp-content/uploads/1-71.png)
CPM/CPP – Miscellaneous
We have the ability to show the overall average in the top right corner by checking this box.
![checkbox to display the average in the top right-hand of the cpm/cpp report](https://web.graphly.io/wp-content/uploads/2-68.png)
Options Tab
Now let’s head over to the Options tab.
CPM/CPP – Facebook Options
First, we need to select the account you want to build the report for.
![select the ad account you want to pull from on the cpm/cpp report](https://web.graphly.io/wp-content/uploads/3-64.png)
Next, we can narrow our results by looking at specific campaigns, adsets, and ads.
![select the campaign, adsets, and ads, you want to pull from on the cpm/cpp report](https://web.graphly.io/wp-content/uploads/4-59.png)
Under the Aggregate data section, a unique line will be created for the option we select.
![choose whether you want to aggregate the data by ad account campaign ad set or ad](https://web.graphly.io/wp-content/uploads/5-48.png)
Date Range
On the right hand side, we will choose the date range we want to display.
![select the date range you want to display](https://web.graphly.io/wp-content/uploads/6-36.png)
Criteria Builder Tab
For ultimate control and customization, use the Criteria Builder tab. This allows you to filter the report down even further.
![use the criteria builder to filter the report down further](https://web.graphly.io/wp-content/uploads/7-30.png)
Congratulations, you have now configured the Facebook CPM/CPP report.
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