The Facebook CPC Template shows the average cost for each click.
Chart Tab
From the Chart Tab you’ll see there are six different chart types to choose from.
We also have the ability to show the overall average in the top right corner by checking this box.
Options Tab
First, we need to select the Facebook account you’d like to build a report for.
Next, you can narrow your results by looking at specific, campaigns, adsets, and ads.
Under the Aggregate data section, a unique line will be created for each option you select.
At times, there are events that are triggered from the same Facebook user, if you would like to exclude repetitive actions taken by the same Facebook user click this box.
On the right hand side, you will change your date range.
Criteria Builder Tab
For ultimate control and customization use the Criteria Builder.
Relevant Articles to Facebook CPC
- How to Set Up the Facebook Clicks Report
- How to Set Up the Facebook CPM/CPP Report
- How to Configure the Facebook Cost vs Revenue Report
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