Keap: Create Dynamic Marketing Reports

So you bought Keap, or better yet, Keap. You have a sweet landing page for your webinar and you’ve created some sweet marketing automation that sends a few emails and text messages at each stage of your funnel. Your marketing must be crushing it, right?  It’s hard to know unless you have detailed reporting Creating … Read more

Keap: How to Create Detailed Sales Reports

Track sales and sales pipeline KPIs inside of Infusionsoft.

Finding the right key to business success can be a lengthy discussion, but one thing is true: it’s a lot easier when you have money coming in the door. In today’s article, we’re going to cover the KPIs – key performance indicators – around your company’s sales.  While some businesses can grow and operate without … Read more

5 Important Sales KPIs to Track

Use these 5 sales KPIs.

If you aren’t using KPIs then you’re probably living in the dark when it comes to your sales performance. Key Performance Indicators (KPIs) are metrics and tracking methods that your sales team can use to reach incredible goals. You can’t make educated decisions when it comes to honing your marketing plan without sales KPIs. If you’re … Read more

What’s an Acceptable Churn Rate for SaaS Companies?

acceptible churn rate arrows

How good are you at keeping your current customers? You need to know the answer. The success of your SaaS business depends on it.

According to a study by Bain & Company and Harvard Business School, a 5% increase in retention rates leads to a 25% to 95% increase in profits.

A small bump up in retention rates provides a meaningful spike to your bottom line. You should do

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