To understand lead tracking one must first have a general understanding of what a lead is. Not to be confused with a customer or prospect a lead is someone who is in your target demographic and is looking for information about your product or service.
A customer is one that has already purchased your services while a prospect is someone who is in your target demographic but may not know about your product or services.
To change prospects into leads and leads into customers, some systems have been created to help.
